𝙉𝙀𝙐𝙎𝙏 𝙇𝙪𝙢𝙞𝙣𝙖𝙧𝙮 | 𝗠𝗿. 𝗝𝗼𝗵𝗻 𝗥𝗼𝗯𝗲𝗿𝘁 𝗗𝗲𝗹𝗮 𝗦𝗲𝗿𝗻𝗮

A proud graduate of Nueva Ecija University of Science and Technology (NEUST), Mr. John Robert Dela Serna exemplifies creativity, technical excellence, and entrepreneurial success in the field of fashion design, reflecting the University’s commitment to producing industry-relevant and globally competitive professionals.

A member of the Class of 2017, he specialized in Basic and Advanced Dressmaking and Tailoring, building a strong technical foundation that would later define his signature craftsmanship. His academic preparation at NEUST highlights the University’s outcomes-based education, equipping graduates with practical competencies aligned with industry demands and employability metrics recognized in QS frameworks.

As the owner of Erjohn Dela Serna House of Designs, he has established a growing presence in the Philippine fashion industry, demonstrating innovation, brand development, and creative entrepreneurship. His active affiliations with the Designer Circle Philippines, ASEAN Fashion Designers Showcase, and the Fashion Designers Alliance – Cordillera further strengthen his professional network, reflecting NEUST’s thrust toward global engagement, industry linkage, and collaborative practice—key indicators in QS internationalization and reputation metrics.

His achievements in prestigious national platforms affirm both his artistry and technical mastery. Among his notable recognitions are being named Most Promising Fashion Designer (2025) at the Philippine Fashion Award, along with multiple distinctions in leading pageants such as Miss Universe Philippines, Binibining Pilipinas, Miss World Philippines, and regional competitions. These accomplishments highlight measurable outcomes in graduate success, professional recognition, and creative impact—aligned with QS indicators on employability and alumni influence.

Through his work, Mr. Dela Serna continues to elevate Filipino culture and identity in fashion, particularly in national costume design, where storytelling, heritage, and innovation intersect. His contributions demonstrate the role of creative industries in cultural preservation and economic development, reinforcing NEUST’s vision of producing graduates who are both socially responsive and globally relevant.

As an NEUST Luminary, his journey reflects how technical education, when combined with passion and innovation, can lead to excellence in specialized fields—bringing distinction to the University and inspiring future designers to pursue craftsmanship, creativity, and industry leadership.

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